Revolutionizing the Laundry Industry
The first fully integrated on-demand laundry ecosystem in the MENA region, powered by the mQsala utility token.
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Why Invest in mQsala?
Tapping into a multi-billion dollar market with a first-mover advantage and a robust, tech-driven ecosystem.
Massive Market Opportunity
The MENA laundry market is valued at over $5 billion, yet it remains fragmented and technologically underserved. mQsala is positioned to capture a significant market share by providing a modern, unified solution.
The Problem: Inefficiency
Customers face inconvenient, cash-based services with no transparency. Laundry operators struggle with outdated tools, inefficient logistics, and a lack of data to drive growth.
The Solution: mQsala Ecosystem
A four-app platform for customers, drivers, laundries, and admins, integrated with the mQsala token for payments, staking, loyalty rewards, and governance.
Our Journey & Future Roadmap
From a solidified idea to a global expansion plan, we are executing with precision.
& MORE... For further details, please refer to our whitepaper
A Deep Dive into Our Technology
Explore the architecture, stack, and processes that make mQsala a robust and scalable platform.
Microservices Architecture
Click any component to explore its function within our robust, decoupled ecosystem.
Select a Component
Click a component in the diagram to see its details, strategic purpose, and core technologies.
Enterprise-Grade Technology Stack
Frontend
Modern, responsive, and cross-platform user interfaces.
Backend
A scalable microservices architecture for our core logic.
Infrastructure
Robust, scalable, and automated infrastructure for high availability.
Audited & Planned Smart Contract Suite
mQsalaToken
Upgradeable BEP-20 (UUPS) • hard-cap 1 B • dynamic auto-burn (0–20 %) • licence-gated transfers • ERC20Votes/Permit.
ICO & Vesting
Manages multi-stage token sales and immutable, time-locked vesting schedules.
Staking
Enables utility-only staking for in-app benefits with dynamic, tiered rewards.
Governance (DAO)
Facilitates decentralized voting on protocol parameters via a timelocked DAO.
Automated GitOps CI/CD Pipeline
Click each stage to learn how we ensure rapid, reliable, and consistent delivery of new features and fixes.
Select a Stage
Click a stage in the pipeline to understand its value in delivering robust software efficiently.
Token Economy: Allocation & Staking
A transparent, fixed-supply model designed for long-term growth, coupled with a utility-driven staking protocol to reward community alignment. Auto-burn starts at 0% and can be raised (max 20%) by DAO vote.
Key Financial Metrics
Projections based on the planned token sale structure.
Total Projected Raise
$293.2M
Initial Circulating Supply
23.75M MQSLA
Initial Market Cap (IDO Price)
$24.94M
Fully Diluted Valuation (IDO Price)
$1.05B
Token Allocation Summary
Sale Round Allocations (40%)
| Round / Segment | Tokens (M) | % Supply | Price (USD) | Raise (USD) | Cliff | Vesting Details | Sale Window |
|---|---|---|---|---|---|---|---|
| Angel | 15 | 1.5% | $0.10 | $1.5M | 6m | 24m daily vesting | 10 d |
| Private A | 65 | 6.5% | $0.40 | $26.0M | 12m | 30m daily vesting | TBD |
| Private B | 75 | 7.5% | $0.60 | $45.0M | 15m | 33m daily vesting | TBD |
| Private C | 85 | 8.5% | $0.80 | $68.0M | 18m | 36m daily vesting | TBD |
| Strategic Partnerships | 90 | 9.0% | $0.88 | $79.2M | 9m | 24m daily vesting | TBD |
| Public IDO / CEX | 70 | 7.0% | $1.05 | $73.5M | 0m | 25% at TGE, 75% over 12m daily | TBD |
Internal Allocations (60%)
| Bucket | Tokens (M) | % Supply | Cliff | Vesting | Purpose |
|---|---|---|---|---|---|
| Core Team & Founders | 130 | 13.0% | 24m | 48m linear | Long-term alignment |
| Advisors & Contributors | 30 | 3.0% | 12m | 24m linear | Specialist talent |
| Ecosystem Fund | 120 | 12.0% | 3m | 36m milestone | Grants & integrations |
| Staking & Liquidity | 150 | 15.0% | 0m | 48m annual halving | Network security |
| User Rewards & Loyalty | 60 | 6.0% | 0m | 36m monthly | Adoption flywheel |
| DAO Treasury | 60 | 6.0% | 6m | 10%/yr vote | Strategic operations |
| Marketing & Growth | 30 | 3.0% | 3m | 24m linear | Brand expansion |
| Legal & IP | 10 | 1.0% | 6m | 36m semi-annual | Compliance reserve |
| Emergency & Security | 10 | 1.0% | 12m | As-needed | Incident response |
Detailed Emission & Vesting Schedules
Cumulative Monthly Vested Tokens (Quantity)
Staking Protocol
Reward long-term holders with multiple staking pools. Rewards are dynamically adjusted based on protocol fees.
DAO Governance & Security
Powered by a custom Governor contract featuring Quadratic Voting and Sybil attack resistance through Proof-of-Personhood verification.
Quadratic Voting & Sybil Resistance
Standard voting is 1 token = 1 vote. Quadratic voting calculates power as $$\\sqrt{\\text{tokenAmount}}$$, significantly reducing the influence of large "whale" wallets and encouraging broader participation.
The Problem:
A whale could bypass this by splitting tokens across thousands of wallets (a Sybil attack).
The Solution: Proof-of-Personhood
By requiring a privacy-preserving verification (e.g., World ID), the DAO ensures that each vote comes from a unique human, making the quadratic voting system fair and robust.
The Governance Process
Meet Our Team
A blend of serial entrepreneurs, tech visionaries, and business leaders committed to the mQsala vision.
Nusrath Mohammed
Co-Founder & Chairman
KYC+ VerifiedVisionary entrepreneur with a decade of executive leadership, leveraging his extensive network to drive mQsala\'s mission.
Hamdan Alghamdi
Co-Founder & CEO
KYC+ VerifiedAccomplished entrepreneur and legal expert leading strategic expansion while navigating complex international regulatory frameworks.
Masarath Durraj
Co-Founder & CTO
KYC+ VerifiedHighly accomplished tech leader with 15+ years of experience architecting enterprise-grade e-commerce and cloud solutions for Fortune 500 brands.
Liaqath Ali
Co-Founder & COO
KYC+ VerifiedSeasoned COO with 25+ years of experience in the GCC and Indian markets, overseeing operational excellence, logistical efficiency, and financial health.